Sunday, September 12, 2010

Boost Your Marketing with Bonuses

Giving bonuses has become an important part of the online marketer's arsenal for a fundamental reason: they get results. Because there are many ways to integrate bonuses into your promotion strategy, limiting yourself to a couple could be hurting your bottom line.
Here are 12 (and a couple of extras at no charge!) ways to employ bonuses for more profitable marketing:
  1. To produce more web site visitors, offer weekly time-restricted bonuses. You could enhance the value of the offer by creating a package of two or more bonuses. Make it so part one is not quite so useful without parts two and three.
  2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.
  3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses.
  4. Give one of your branded products to other businesses in a similar target market to use as a bonus. The other merchants get a free way to add value and you acquire the no-cost advertising.
  5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.
  6. Use bonuses to attract and keep e-zine subscribers or to expand membership in a forum.
  7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product.
  8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers.
  9. If you are selling a product that must be shipped, provide a downloadable bonus to give customers an instant reward for buying.
  10. Lacking in bonus items? Here are some ideas. You could develop some by excerpting from your e-books, or you might offer 30 minutes of consultation for a limited time. Or you could build a members only section filled with goodies, then offer it as a bonus to customers.
  11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don't overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded.
  12. Create urgency by offering bonuses for a limited time. You can do this with products, services and e-zine subscriptions.
  13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn't offered to increase customer satisfaction and encourage more purchases.
  14. Link up with other vendors to blend items and create a powerful bonus pack that's exclusive. All of you can then employ it to sell big merchandise.

USB Security Software Helps to Keep Your Computer Safe

USB security software is an essential solution to have in many scenarios, especially in larger commercialnetworks where information leak is something that needs to be prevented as much as possible. Also, for businesses which regularly rely on their computers for their day-to-day functioning, it is of utmost importance that computers do not end up getting bogged down by malware or other technical problems. In commercial or public networks especially, unrestricted usage of USB devices is something that should be avoided, since USB drives can contain malware or be used for leaking important, confidential information.

USB security software provides users with an important additional safeguard that will give network administrators and the owners of home computers alike a higher degree of power over how other people use their systems. One such solution which provides everything you need for USB security is Everstrike's USB Security software. Using this solution, you can help protect your computers from the connection of any unauthorized USB devices, though it will not simply block off the ports entirely. What it does allow you to set restrictions on is hardware such as USB memory card readers, flash disks and other removable USB storage. The program will not cause any problems for other types of USB device such as USB printers, keyboards and other input devices. These can continue to be used as normal.

USB Security will allow you to secure individual computers such as in the case of home use or entire networks. This makes the software extremely versatile, making it highly useful in all sorts of different scenarios ranging from small, single computer home installations or entire networks over extensive commercial installations. When used on anetwork-wide basis, USB Security can also be centrally deployed and managed, allowing network administrators to easily enforce their security policies from one, central location. Helping to control file transfers, guard against potential information leak and prevent infections from malware, this simple, yet powerful utility provides a solution that in many cases should be considered essential.

Using the program's settings, administrators can easily set a white-list of USB devices deemed as safe. These can include devices such as printers, scanners, or anything else in addition to USB storage devices which are explicitly allowed by the administrator. It is perfectly possible, an easy, to allow access to specific USB storage devices which, using the software, you can assign passwords to for added security. This means, that when such a device is connected to a computer running USB security, it will prompt the user for a password before they can continue.

USB Security is also completely unobtrusive. It runs invisibly in the background and is completely undetectable to PC users. It will not bombard the user with any warning messages or pop-up windows unless explicitly configured by the system administrator to do so. Another thing that administrators will certainly appreciate is the fact that the software can be installed and managed from the central server computer. Settings can be applied this way for all of the computers across the network.
David Heylen is a software developer who regularly works with computer security software including USB security solutions.


Tips For Online Shopping

Online shopping makes a perfect remote connection between buyers and sellers, and involves consumers purchasing products/services over the Internet. Web selling is all about satisfying customer needs through one-to-one selling.

Creating a website for the purpose of selling products or services entails a large amount of research and planning. Before you start the online selling process, it is vital that you understand the sales mechanism a little more in depth.

Aside from these global auction sites, there are the LOCAL classified sites that are transforming the Web into the spot for neighborhood shopping. These local classified sites offer convenience, selection, and low prices that would expect to find online, along with the safety and privacy of local shopping. Best of all, you can feel good about buying from-and also selling to-your neighbors.

Wheel and deal on collectibles, vintage clothing, sporting goods, even real estate-all with people you know and trust in the comfort and privacy of your living room or study. The benefits of these local classified sites don't stop with these intangibles.

In todays world the companies spend vast amounts on promotion of their products and advertising. The customers get attracted and the next step is enquiry. This means that they will be encountering the front-end of your business and it will be the most crucial meeting which can make or break your business and also decide the success of new product.

The mystery shopping service is just the right choice for the job. The whole process of mystery survey is a tool to evaluate the performance of the staff and the interaction between them and the customer and ultimately the level of customer satisfaction. The interesting thing about such service is that the programs can be customized according to your needs.

To pull in business, most online retailers employ discounting; Amazon.com is one example of this, with many hardback books priced at 10% to 15% over wholesale, which translates into a cover discount of 30% or more. Other shops, such as overstock.com, take remaindered lots of products and do much the same thing.

What this has done to brick and mortar businesses has been illustrative of market dynamics at work: Low prices dominate over everything else, and consumes vote with their credit cards. Entire market segments are rapidly shifting to online shopping models, most noticeably in items that are "commodity" products, like books.

Promotional offers include festival off, seasonal discounts, free shipping, gifts, buy one & get one free offer, and other discounts like online coupons, gift vouchers that allow shoppers to enjoy attractive purchase benefits. These promotional goodies not only increase sales but also help consumers save a lot of money on a range of products and services such as garments, sports goods, stationery, cosmetics, electronics, and health products. Keep your customers updated on the latest promotional offers through email and newsletters.

The key idea behind online selling is to assure people that they can find whatever they want! Both the buyers and sellers benefit in many ways. Now, let us have a look at the advantages.

• Saves your set-up operational costs
• Minimises order-processing costs
• Increases your sales opportunities at a global level
• Assures quick and safe payment transactions
• Enables easy introduction of new products by tracking customer feedback 
Read About Health Insurance Claim and Compare Dental Insurance Plans.

The ABCs of Domain Names

I know that may come off as a bit over reaching - but its true. From email to news, search, video or anything else on the Internet - you have to know where you're going which is only achieved by a domain name. 

The ABC's of domain names, which as a title may come off as a little corny to you, is an exercise that makes you think about your industry or business, what you're doing in it, and how you go about doing what you do as it relates to domain names. The use of the ABC's format is to provide a simple, back to basics approach to deliver fundamental concepts that provoke thoughts, ideas and questions on domain names and how they are a part of your world. 

So, whatever all of that means - lets dive into the ABC's of domain names and find their relevance in your line or work, personal life, hobbies, educational background, experience or special areas of interest to see what jumps out andcomes naturally to you: 

A: Advertising - domain names offer the perfect venue to advertise your product or services or to provide potential revenue by domain parking and/or affiliate programs. 

B: Branding - the brand is in the name. Having a great targeted domain name can really build a brand, or can actually be the brand (eg: Google.com) 

C: Community - the Internet is all about an interconnected community. Through domain names, you create a real destination and an identity for what can become a community. 

D: Direct Search - having a generic word based domain name is your best path to direct search traffic. Direct Search is here to stay and will likely take an increasing share of the overall search marketplace. Direct search bypasses the likes of yahoo.com and google.com as the user types in the destination site directly into their browser (ie:http://www.computers.com). 

E: Ecommerce - want to conduct business online - you need to start with one primary thing - a domain name. Ecommerce is one of the leading uses of the Internet. 

F: Friends & Family - connect with your friends and family with domain names - either by email, your favorite websites, or photo sharing sites and videos, etc. 

G: Global - synonymous with the Internet - domain names (particularly .com) have mass broad appeal on a global basis, with global potential. 

H: High Returns - where else can you buy a piece of virtual real-estate for $8.00 and sell it within a matter of weeks or months for over $1000? Fund.com just sold for $9.99 Million in March of 2008. 

I: Investment - domain names are appreciating more than any investment for the price. Similar to investing in stocks, bonds, real estate or insurance - domain names offer what I believe to be stable long lasting appreciation with the potential to create astonishing returns. Want to learn more about domain investing - you can always check outhttp://www.domainprofitsbook.com. 

J: Justify - Justify your web presence and online business with a great domain name that demonstrates who you are and what you do. 

K: Keywords - domain names can be based upon major key words for your industry or target market. Just the same, the key words you use in your Internet marketing can be generated from the domain name you choose and how it relates to your target industry/product/service/noun/verb. 

L: Localization & Location - targeting niche audiences by location and a specific geography has proved to be a very strong, identifiable marketing opportunity for anybody online. Embracing localization for your domain investment objectives is a great path to consider. 

M: Monetization - making money and creating multiple sources and streams of income are the cornerstones to the potential and reason why people buy savvy domain names. 

N: New Markets to seize - new products and services are always being launched, just as new companies and markets are being formed. Finding with a good strong domain name to capture the essence of your business or target market for your online presence is always a great starting point. 

O: Organization - a domain name is the perfect way to identify with your organization. Whether it's a product, service, or brand - your domain name is your face on the Internet. 

P: Profits - Domain are a great way to make money and profits. Invest wisely and you can find yourself with a great windfall. 

Q: Quest - Like any business venture, you are on a quest to explore, learn and make money. 

R: Revenue - domain names offer a myriad of ways to generate revenues. There are numerous ways and avenues to generate revenues with domain names, however, in some cases are closely held ideas and resources. Becoming educated about domain names and being focused on creating a long lasting business is a great path towards generating revenue. 

S: Search Engines - Search engines are the gateway to choices on the Internet and essentially, a directory of domains classified by the type of information, product or service they offer. Search engines are a powerful marketing tool and a source of traffic for the domain name owner. 

T: Technology - simply, without technology, there are no domains, websites, search engines, email or the like. The beauty of domain names is that you really don't have to understand or learn too much technology to get started, or tomake money. 

U: Unique Users - people coming to your website/domains generate traffic. The more unique users that visit your website - the more traffic they create. The more traffic - the greater the value. The best way to create long lasting value with domain names is creating a venue where a consistent and growing base of unique users visit your domain name/website. 

V: Virtual - Domain names are virtual real estate. Some represent ocean-front property while others can represent sky scrapers, apartments or vacant land in the middle of a barren desert. Build your portfolio of virtual real estate for the longer term or flip your domain name for a quick sale and profits. 

W: World Wide Web - The world wide web and its beginning started with domain names and/or their underlying numerical identities. With the advent of the world wide web, email, search engines and the increasing convergence of communications and media - business and industry has created high demand and appreciating values for good domain names. 

X: The X Factor - there is a mystique and certain unknowns regarding the true value of domain names, how to create revenue and profits, and what strategies are best to create traffic to your domain name or website. The more knowledgeable and prepared you are to dive into the domain name world - the better off you are in managing the X Factor when it rears its head. 

Y: You - buying, selling, and owning domain names is a reflection upon you, what your goals are, where your interests lie, and how you want to make money with this virtual real estate. You need to decide what your objectives are and how you are most comfortable in approaching your investment and dedication towards making money with domain names. 

Z: Zeal - approach your domain activities with passion and enthusiasm. The more positive your thinking and focus is with domain names - the better you will be able to manage it, be prepared, and have an open mind to seize new opportunities and make money with your domains. 

We hope you enjoyed this article and find that each time you read it you take away something new and different that can add value to your world of domain names. 


This article is written by Chris Kern. Chris has been a serial entrepreneur, corporate finance specialist and domainer for the past 13 years and is the author of the authoritative resource book on domain name investing 'How To Make Money With Domain Names' which can be found online at:http://www.DomainProfitsBook.com. 'Everything On The Internet Starts With A Domain Name' is a Service Mark of Chris Kern.

Saturday, September 11, 2010

Promotional Bags

There are all sorts of items a business can give out for a promotion. Perhaps a new advertising campaignis being launched and the company is giving out gifts. Or perhaps you have a message you’d like to promote and have some ideas for what item you’d like to see it promoted on. 

In either case a promotional bag might be ideal. Promotional bags vary but are also similar in many respects. For instance, a bag can have any logo or design you’d like it to have. Perhaps you have a new business, and are promoting it outside your store, or in your store. As a way of self promoting perhaps you offer free promotional bagswith any purchase. 

Or maybe you give them out for just any reason, just because. It’s really up to you. 

Where can you get such a thing done? That’s a good question because there’s a good chance your business doesn’t actually make the personalized bags. Well, taking a look at your local yellow pages should open your eyes to a few businesses that specialize in making personalized items. 

Becoming affiliated with these places is a good idea. Deals can happen down the road so you can get your promotional tools for dirt cheap. That way, you don’t lose a ton of money when you give them out for free. 

The promotional bags don’t have to be simple totes either. Perhaps you can afford to promote yourself on golf bags, backpacks, travel bags, portfolio bags and more. It’s up to you really. 

It might seem like a bad idea to just hand out any bag, but the cheaper totes are great to give out and easy to make the money back. If you are at a job fair promoting your job, and have a packets worth of stuff, a tote might be a great idea. 

It can work better than a simple pen or mug because it can house both those items and more too. It has practical uses outside of holding your promotional merchandise as well. 

Overall, there are a plethora of items that a business can use to promote itself. Let’s be real, in the technological world that we live in today most promotion is done on the TV or the internet. Job fairs and promotions of that variety are becoming increasingly less common. This means that promotional bags and items are a dying species. 

But that doesn’t mean they’re not effective. In fact, that might make them more effective. People aren’t as accustomed to seeing such things, especially the younger people. I think that if they were to encounter such things they might think they’re really cool. 

With a promotional bag you can put pens, mugs, paperwork, pamphlets and a slew of other items into the bag. Everyone loves gifts and free things and it’d be a great way to promote your company. The next time the person uses the bag, for any reason (possibly to take trash out) they’ll think of your company and perhaps you’ll have them as a customer. 

Domain Name Registration and Web Hosting Tips

If you are not really serious about making money online, then this would be the right time to hit back button without wasting a single moment here on this article. If you are serious, then we would be privileged to share some great online money making secrets with you. Let’s get into the issue and explore the answers to some of the widely asked questions.

What is your online identity?
You might have seen at least one stranger asking a traffic police about someone’s address in your life. If such identity doesn’t exit then how would you expect the traffic police to explain the directions! So your address is your existence in a certain locality. So if you want others inquiry about you online, then you should have an online address. Though there are several other ways to obtain an online identity, but the most secured and profitable way is; owning a website. You can specify details about yourself, your business or profession and you can add the contact details so that others can contact you.

How Can I Own a Website?
This is one of the significant steps. There are several factors involve before launching a website of your own. Domain name registration is the very step in launching your own website. This is the sole identity of your online business and your business brand. People prefer various ways before choosing a domain name. Let me add some marketing sense to this particular discussion. Though there are several other ways to access World Wide Web. Search Engines are one of the widely used resources that most of the internet users use to access and retrieve information online. Almost 80% internet users use search engines. Search engines are specifically developed to store online information (in various forms like webpage, video, image, PDF, Doc and so on) and also produce relevant information after processing the user searched keywords. There are several factors involve while synchronizing web document for a searched query. The search engine algorithm considers the URL, Meta Elements, Content and number of relevant back links to s webpage. So you should do some research before select the most popular term for your domain. Because this enables you to get your website exposed easily and quickly. The better and more relevant domain name you choose the more business you will get out of your website.

Selecting the Right Extension
There are various types of extension and this defines what type of website is yours. For example, “.com” is the extension for commercial websites; “.org” is for non-commercial organizations; “.edu” is for education institutions. There are country specific extensions too, like .in, .ie, .com.au, .us and so on. Recently there are some other new extensions are used, like, .travel and .mobi. So now you can select the appropriate extension for your website.

Once you are done with right domain name with appropriate extension, now it’s the time for selecting the right web hosting company. There are millions of web hosting companies are operating online. They promise a lot, but your negligence and ignorance can cost you heavier. So ensure everything before registering and hosting your website. 
The author writes interesting articles on web based solutions. For more information, please click here:
Domain Name | Web Hosting 



Source : articlenext.com

Friday, September 10, 2010

Learn more about website hosting

There are various Website hosting services available. The best Website hosting Service would be that meets all your requirements. First of all, you need to work out the requirements.

Some of the Website hosting services that may be required are namely, File hosting services; Image hosting services; Video hosting services; Blog hosting services; One-click hosting services and so on. It well known that website hosting provides straightforward internet access strategies. Also, the following factors also need to be considered, viz. the extent of traffic volume allowed and content restriction imposed, if any. To elaborate,

Traffic Volume: Some Website hosting service providers lay restrictions to the traffic flow to the website. This is something that no one can afford because the use of internet service and the website is fundamentally to drive in business. Hence, having restrictions to the traffic will be something you won’t want. So, this is a factor that we have to look into before signing up for the service.

Content Restrictions: Some Website hosting providers will lay restrictions to the content published in your website. This may include pictures, content (text) or even music and video. If you require a more interactive website with music and video, you should worry about the content restrictions laid by the Website hosting provider.

Website hosting services in Australia or anywhere in the world come packaged in various schemes. The Website hosting services in Australia are by and far more reliable and quality, as the developed country offers the most state-of-the-art technology to their customers anytime, any day. The services expectedly come with a mandatory need to register and 24 by 7 online support.

As competition has increased, resellers have cropped up who provide reliable and affordable website hostingservices. In such situations, the clients themselves are web hosts. There are also Virtual Website hosting services, where in the clients are offered a part of the server, but it appears to the user as if they are provided with a dedicated server. Another type is a shared Website hosting service wherein, there are several other websites who share the same server partition. Few other types of website hosting Australia are dedicated hosting service, managed hosting service, Co-location web hosting service, clustered hosting, Grid hosting and Home server.
Smit Mathur is an expert for writting Articles and is currently working for Aussie Webhost.For more information related to website hosting, Business web hosting, Web hosting provider, Ecommerce web hosting, Web hosting solution please visit http://www.aussiewebhost.com.au/



Source : articlenext.com

Marketing to the Picky Customer

Due to the ever-increasing amount of marketing that we see on a daily basis, it is little wonder that people do not necessarily have a good impression of marketing. Breaking down the suspicions can be difficult. This is the challenge for today's marketers.

This makes the marketer's job really hard, even harder than ever. There are more and more ways of marketing to people, especially with the popularity of the internet now. But this just makes is harder because people feel bombarded with marketing and they may not pay as much attention. People tend to tune these things out now. It's even harder and harder to break through with your marketing.

People feel like marketing is being shoved in their faces from every direction and more and more buyers are becoming pickier than ever. They can comparison shop and look into prices on the internet. They have more options for the items they want. This makes them harder to convince.

All of this means that it is even more important to be open and to the point. Customers want to know what is in it for them. Resist the temptation to waffle on; it will do you no favors.

You need to be creative and you need to appeal to their emotional side as well as to their informative side. You need to give them as much information as possible about the product and why it is right for them. You also want to appeal to their emotional side and make them feel like they need the product.

Customers also value good customer service. They need to trust you and believe that you will deal with any issues promptly. Staff should always be friendly, polite and well-informed.

Making a potential customer feel important and special is the first step to marketing success. Train all sales people to provide accurate and user-friendly information, but also to show that they care. Remember a customer will soon walk away if they feel that you won't deal with them as an individual.




Source : articlenext.com